---
title: Industry - SaaS and Software
description: Courtney is a qualified & experienced marketing professional. Strategy for software and SaaS companies looking to take their next step.
---
false
[](https://www.angelmarketing.com.au/)
- [About](https://www.angelmarketing.com.au/about)
- [Consulting](https://www.angelmarketing.com.au/services/marketing-consultant)
- [Strategy](https://www.angelmarketing.com.au/services/strategy)
- [Fractional](https://www.angelmarketing.com.au/services/fractional)
- [Blog](https://www.angelmarketing.com.au/blog)
[Book intro call](https://www.angelmarketing.com.au/contact-me)
Sunshine Coast · Est. 2019
Software and SaaS
# Marketing for software companies and SaaS businesses
B2B software companies face specific challenges: long sales cycles, multiple decision-makers, a product that needs to be explained without becoming a technical manual and a constant pressure to convert interest into qualified pipeline.
I've worked in and around software marketing for over a decade, including as Head of Marketing APAC for a US-based technology company. I understand how software businesses grow, where marketing fits into the sales process and what it actually takes to move a lead from awareness to closed.
[Talk to Courtney](https://www.angelmarketing.com.au/contact-me) [More about Courtney](https://www.angelmarketing.com.au/about)
Marketing Services
## What software companies need from marketing
The fundamentals matter more than most software businesses realise. Clear positioning, a well-defined ideal customer profile, content that educates rather than just promotes and a CRM that captures and manages pipeline properly. Without those in place, campaigns don't perform and sales teams waste time on the wrong leads.
I help software businesses get those fundamentals right and build from there.
- Marketing strategy and go-to-market planning
- Positioning and messaging for complex products
- Lead generation and pipeline development
- Content marketing tied to the buyer journey
- CRM setup and optimisation for lead management
- Fractional CMO support for growing software teams
Ready to get started?
## Let's talk about your pipeline
If your software business has a strong product but marketing that isn't generating the right leads, contact me to identify what's missing and what to fix first.
[Contact Me](https://www.angelmarketing.com.au/contact-me)
[](https://www.angelmarketing.com.au/)
Marketing that moves your business forward.
Services
- [Clarity Session](https://www.angelmarketing.com.au/marketing-clarity-session)
- [Strategy](https://www.angelmarketing.com.au/services/strategy)
- [Fractional leadership](https://www.angelmarketing.com.au/services/fractional)
Company
- [About](https://www.angelmarketing.com.au/about)
- [Blog](https://www.angelmarketing.com.au/blog)
- [Contact](https://www.angelmarketing.com.au/contact-me)
Associations
- [Australian Marketing Institute](https://certificates.ami.org.au/a666de86-6e98-42f0-b33b-d7c0a003ded0)
- [BNI](https://bnisunshinecoast.com.au/en-AU/chapterdetail?chapterId=3aJm78BrpraPoiJ%2FY2wP7A%3D%3D&name=BNI+BNI+Business+Sunrise)
- [AI Strategies for Business Transformation](https://execedcertificate.kellogg.northwestern.edu/185eaa71-4bbf-4de1-b9ee-b450f04aedb3#acc.hf5DARtc)
- [Sunshine Coast Young Chamber](https://sunshine-coast-young-chamber.wavecrm.com.au/community/members/c-angel-marketing--01H1K54F1CWA7Z7SCYK9V225MY)
© 2026 C Angel Marketing. All rights reserved.
[Terms](https://www.angelmarketing.com.au/terms) [Privacy Policy](https://www.angelmarketing.com.au/privacy-policy) [Client Terms](https://www.angelmarketing.com.au/client-engagement-agreement)
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