A QR code is a barcode that can be read by smartphones and other devices with a camera. When scanned, a QR code can take the user to a website, download an app, or display text.
QR codes are becoming increasingly popular as a marketing tool. They offer a quick and easy way for businesses to engage with their customers.
According to Bitly, QR Codes have seen a massive boost in 2022.
“In the first half of 2022 we saw a whopping 152% growth in QR Code creations compared to the same period one year ago.”
Source: Bitly QR Code Index Report
This growth is especially true in Australia where there was a 377% year-on-year growth compared to 2021. Driven by the pandemic and the major use in the retail and hospitality sectors, QR codes are now being used across industries including finance, healthcare, education and software.
In relation to if they work for marketing, QR codes bridge the gap between offline and online marketing channels. When compared to written URLs, QR codes allow customers to easily and quickly take action from a range of offline materials.
QR codes can be used throughout a customer’s journey with your business. From a communication and marketing perspective, there are a range of ways you can leverage QR codes to drive people online.
These include:
An important thing to note is that you should track the different QR codes you have so that you can determine the effectiveness of the online channels being used to drive action.
When using QR codes throughout different marketing collateral, you will want to direct people to a specific call to action. Some examples include:
QR code generators are becoming more popular as they increase in usage. Here are some online providers that will generate QR codes for your business.
If you already have an Adobe subscription, you can use Indesign to create a QR code.
Learn more here: https://helpx.adobe.com/au/indesign/using/generate-qr-code.html
As above, if you have an Adobe Subscription you can use Adobe Express to create a QR Code. You can also sign up for a free Adobe Express Account: https://www.adobe.com/express/feature/image/qr-code-generator
This online QR code generator is powered by Bitly - a leading link-tracking tool.
There is a free or paid version available.
https://www.qr-code-generator.com/
Canva has increased in popularity massively over the past few years, if you already are a subscriber you can use their QR code generator.