Marketing isn’t just about products, services, or clever advertising - it’s about people.
People buy from people.
The strength of relationships in business is what truly drives long-term success, and one of the best examples of...
While AI offers numerous benefits, being aware of its limitations is essential. Some of the cons associated with AI implementation in marketing include:
Collecting and analyzing customer data raises privacy concerns. Marketers must ensure they comply with data protection regulations and prioritise user consent and data security.
AI-powered content may lack the personal touch that human interactions offer. It is becoming very obvious online which posts have been written by, or the image created by, AI versus a human.
Properly implementing AI in marketing requires significant investment in technology, resources, and training. Businesses must carefully consider the costs and complexities associated with AI implementation before diving in.
AI has the potential to change marketing by enhancing customer experiences, optimising tactics and streamlining lead generation. However, it is also crucial to understand the cons, such as data privacy concerns, lack of human touch, and initial investment.
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Small Business, Hospitality, Tips, Customer Experience
Marketing isn’t just about products, services, or clever advertising - it’s about people.
People buy from people.
The strength of relationships in business is what truly drives long-term success, and one of the best examples of...