In today's environment, businesses are continually seeking ways to optimise their marketing strategies while maintaining cost efficiency. One increasingly popular solution is hiring an outsourced head of marketing. This approach offers numerous benefits, including access to a wealth of experience and expertise, as well as cost-effectiveness.. However, one of the most significant yet often overlooked advantages is consistency. Let's delve into why consistency, among other benefits, makes outsourcing your head of marketing a strategic choice.
An outsourced head of marketing brings a depth of experience and specialised knowledge that can be hard to find in a single internal hire. These professionals have typically worked with a variety of companies across different industries, giving them a broad perspective on what works and what doesn’t. They are up-to-date with the latest trends, tools, and best practices, ensuring your marketing strategy is cutting-edge and effective.
Outsourced marketers have broad experiences, allowing them to apply successful strategies from one industry to another and fostering innovation.
Hiring an internal head of marketing can be expensive, with costs including salary, superannuation, sick leave, annual leave, training, and other overheads. In contrast, outsourcing can provide high-level marketing leadership at a fraction of the cost. You get access to head of marketing experience without the financial burden of a full-time executive salary and associated costs.
Outsourcing arrangements can be tailored to your budget and required output, whether you need someone to have input monthly or weekly. In addition, you avoid costs associated with office space, equipment, and other overhead expenses.
While the above benefits are compelling, consistency is one of the standout advantages of hiring an outsourced head of marketing. In the marketing world, internal hires frequently come and go, driven by job changes, promotions, visa issues, and personal reasons. A 2022 report by the B2B Marketing Leaders Forum found that 47% of B2B marketing managers are open to new opportunities and a quarter of Marketing Managers switched employers within 12 months.
This turnover can lead to disruptions in your marketing strategy and a loss of institutional knowledge. An outsourced head of marketing provides a stable, continuous presence, ensuring that your marketing efforts remain on track regardless of internal staffing changes.
With an outsourced head of marketing, you benefit from consistent leadership and direction, avoiding the disruption caused by internal turnover.
Ongoing outsourcing allows for the development of a deep understanding of your brand, your business, your goals, and your industry, resulting in more effective and cohesive marketing strategies and tactics.
Choosing to work with an outsourced head of marketing is not just a strategic move but a smart investment in the future stability and success of your marketing efforts. An outsourced head of marketing can provide the leadership and continuity your business needs to be successful.