Discover effective strategies for marketing and advertising on a limited budget.

In today's business landscape, where businesses face challenges from small local competitors and larger multinationals, establishing a suitable marketing budget is crucial for all businesses, including local family-owned ones....

There are many marketing mistakes that businesses make, but there are a few that seem to come up again and again. In this article, I'll share the seven most common marketing mistakes I see businesses make and offer some tips on...

What is the difference between a marketing strategy and a marketing plan?

Plus, why you need both!

The terms marketing strategy and a marketing plan are often used to describe the same thing, however the strategy and the plan are...