To effectively execute marketing tactics, you need to ensure that you have a strategy and plan in place prior to jumping into Facebook ads or blog posts.
The below infographic outlines the steps you need to take to make sure you are in the best possible place to effectively execute your marketing tactics.
Turn your business goals into marketing goals
Take an industry and environmental snapshot
Understand what makes your business DIFFERENT
Drill down into who your ideal client is
Build your key message for that target audience
Understand your customer journey from awareness all the way through to advocate
Identify the marketing tactics and channels involved along the way and highlight what is and isn't working
Turn the above into an actionable 90 day marketing plan
Implement the marketing plan, analyse the results, optimise and repeat