It's 2020, what does that mean for your marketing?
A new year calls for a fresh look at your 2020 marketing strategy
It's a new decade, which means it is time to reassess your marketing strategy and associated activities. I have outlined some things you can do to make sure your marketing belongs in 2020 and not the 2000s. I recommend putting a marketing plan together to make sure all your marketing activities are working towards the same goal. There is no point in re-doing your website, creating a video or posting to your social media pages if the content isn't attracting the customers you want.
Revamp your website
It's been a long time coming, the absolute necessity of having a mobile optimised website. However, you would be surprised how many businesses still have websites that don't work well on mobile devices.
Further to that, you might have found you have outgrown the design and/or platform your website is run on. You may now need to offer e-commerce-related services or want to focus on marketing automation which requires another level of website features.
A new year is a fantastic time to start planning for a new website to ensure that it will help hit your 2020 business goals!
Automation
It's time to join the automation party - everyone else is doing it and if you don't you will get left behind. Marketing and sales automation may seem like a big task, but the benefits you will see will outweigh the effort!
The most common use of marketing automation you will see is a welcome series of emails. This is where someone signs up or purchases a product and they automatically get a series of emails telling them about the brand and product - without you having to lift a finger!
There are several different marketing automation tools out there, including MailChimp, HubSpot and Marketo. If you are unsure of what the best one is for you, feel free to get in touch!
Is your logo still from the early 2000s?
Keeping your logo and branding up-to-date with the times is important! Your customers' tastes change, so you need to stay relevant. The start of a new decade is the perfect time to freshen up your marketing! Work with a marketing consultant or a graphic designer (or both) to ensure your new logo fits with the wider plan.
Annual planning
If over the last few months you have been working month-to-month on your marketing campaigns, the start of a new year is a good time to plan longer term. This includes your content marketing plan, your social media plan, your marketing campaign plan, your target audience, your email marketing schedule and your advertising budget. It's best to have an annual vision with quarter-by-quarter breakdowns.
Need some assistance with planning? Let's chat about how I can help.
Do you have the required resources?
Ready to take your business to the next level with your marketing, but struggling to find the time to get everything done? It's time to get some help! Look into hiring some marketing resources, chat with a consultant (that's me!), outsource certain parts of your marketing to a consultant or agency (or both) or train your existing staff so they can handle the new tasks.
Are you ready?
Take some time to write down all of the things you have wanted to do in regard to your marketing over the last decade. Did they happen? Get on the front foot for the 20s and start with a strong marketing strategy.
